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Tourism Day 2026 Boden

Welcome to participate in Boden's tourism industry day on April 15!

Are you already a tourism entrepreneur, curious about becoming one, or interested in developing partnerships with the tourism industry? We welcome tourism entrepreneurs,associations,politicians,  service providers,other businesses, and anyonewho wants to contribute to and develop the tourism industry.

This year's theme is "tourism curiosity." A day filled with inspiration, knowledge, and networking for those who work in or are curious about the tourism industry.

Come and be inspired, make new contacts, and work together to strengthen Boden's tourism industry. 

  • Time: 9:00 a.m. to 4:00 p.m.

  • Location: Western Farm, Boden

  • Date: April 15

Organizers: Visit Boden in collaboration with Boden Business Park

The event is free of charge and lunch is included! 

Sign up here

We are pleased to present the following speakers

Marcus Eldh

During my 20 years as a tourism entrepreneur, I have been involved in organizing many lectures and workshops to share my experiences with other tourism entrepreneurs.

  • Founded and run WildSweden since 2003

Annika Fredriksson, CEO Arctic Sweden Visitors Board

Arctic Sweden Visitors Board represents the tourism industry in Norrbotten, the northernmost and Arctic part of Sweden. We promote the sustainable development of the industry and position and market Sweden's Arctic destinations.

Graeme Richardson, tourism entrepreneur

Graeme Richardson has a solid background in the tourism industry, both as an entrepreneur, leader, and consultant in regional destination management organizations (DMOs). Today, together with local partners, he runs several successful businesses, including Arctic Retreat and All Nordics. He is also the founder and coordinator of the local destination organization Arctic Getways.

Graeme works intensively with marketing and sales and often travels around the world to promote and raise the profile of the destination. This gives him excellent insight into our markets and a deep understanding of how the tourism industry works and develops at the destination level.

Thomas Fägerman, CEO, Boden Business Park

Thomas Fägerman has been CEO of Business Boden Park since 2018. He previously worked in the private sector as an entrepreneur and consultant.

With his background, Thomas has a good understanding of the tourism industry and has observed and followed the industry's development in the municipality of Boden for several years, which also gives him good insight into the continued need for development.

Anki Granström, Chairperson, Boden Tourism

Anki Granström has been chair of Boden Tourism since 2022 and is herself an entrepreneur.

She has a strong focus on collaboration and on creating close relationships between different actors. Convinced that entrepreneurs, the tourism industry, and the municipality need to work together toward common goals, she drives development forward in preparation for the establishments and investments taking place in Boden.

Program

  • 09:00 - Check-in & coffee
  • 09:30 - Introduction by Anki Granström, Chair of Boden Tourism, and Thomas Fägerman, CEO of Boden Business Park
  • 09:50 - Mentti questions for participants
  • 10:00 a.m. - Trends, statistics & growth - Annika Fredriksson, CEO, Arctic Sweden Visitors Board
  • 10:45 a.m. - Markets: Who are our visitors? - Graeme Richardson, Tourism Entrepreneur
  • 11:10 a.m. - How the industry and ecosystem work with partners - Graeme Richardson, Tourism entrepreneur
  • 11:30 a.m. - Panel discussion
  • 12:00 p.m. - Networking lunch
  • 1:15 p.m. - Inspiration & Success Factors - Marcus Eldh
  • 2:00 p.m. - Breakout sessions
  • 2:45 p.m. - Coffee break
  • 3:15 p.m. - Summary of breakout sessions
  • 3:45 p.m. - Mentti questions
  • 4:00 p.m. - Closing

Subject to change without notice. 

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Therefore, things like littering, destroying nature and long-term tent camps are violations of the right of public access.

Under the right of public access, you can go almost anywhere in nature, but not too close to houses. You may also spend one or two nights on someone else's land, pick flowers, berries and mushrooms as long as they are not protected, and swim, boat and paddle in waterways.

However, you are not allowed to pass over plots of land, gardens, plantations or fields with growing crops. You are also not allowed to drive motorized vehicles in the countryside, damage trees or bushes, or harm animals.

An important part of the right of public access is to always take all rubbish from the place you have visited. Litter destroys nature and risks making animals sick if they eat it. Rubbish is also boring to look at. If you find any, feel free to take other people's litter with you. Together we can ensure that the right of public access continues to function as it was intended.

The right of public access - what does it mean?

Friluftsfrämjandet protects the right of public access to preserve outdoor environments and make outdoor life possible for everyone. But why does the right of public access exist and what does it mean?

What is the right of public access?

Allemansrätten is a crucial prerequisite for outdoor recreation in Sweden. It allows us to hike, paddle and camp almost anywhere we want. Around 80% of the land in Sweden is owned by private individuals and companies, but thanks to the right of public access, we can move around on private land and roads. How amazing is that?

However, the right of public access is not only a right but also an obligation. When we spend time in nature, it is important to show consideration for nature, wildlife, landowners and other visitors.

The rules of the right of public access

The right of public access is included in the Constitution, but is technically not a law. However, it is surrounded by laws that set limits on what is allowed. The basic rule is not to disturb or destroy.

The right of public access - what does it mean?

Friluftsfrämjandet protects the right of public access to preserve outdoor environments and make outdoor life possible for everyone. But why does the right of public access exist and what does it mean?

What is the right of public access?

Allemansrätten is a crucial prerequisite for outdoor recreation in Sweden. It allows us to hike, paddle and camp almost anywhere we want. Around 80% of the land in Sweden is owned by private individuals and companies, but thanks to the right of public access, we can move around on private land and roads. How amazing is that?

However, the right of public access is not only a right but also an obligation. When we spend time in nature, it is important to show consideration for nature, wildlife, landowners and other visitors.

The rules of the right of public access

The right of public access is included in the Constitution, but is technically not a law. However, it is surrounded by laws that set limits on what is allowed. The basic rule is not to disturb or destroy.

Therefore, things like littering, destroying nature and long-term tent camps are violations of the right of public access.

Under the right of public access, you can go almost anywhere in nature, but not too close to houses. You may also spend one or two nights on someone else's land, pick flowers, berries and mushrooms as long as they are not protected, and swim, boat and paddle in waterways.

However, you are not allowed to pass over plots of land, gardens, plantations or fields with growing crops. You are also not allowed to drive motorized vehicles in the countryside, damage trees or bushes, or harm animals.

An important part of the right of public access is to always take all rubbish from the place you have visited. Litter destroys nature and risks making animals sick if they eat it. Rubbish is also boring to look at. If you find any, feel free to take other people's litter with you. Together we can ensure that the right of public access continues to function as it was intended.